How To Choose A Good Advertising Agency

How To Choose A Good Advertising Agency

When we talk about advertising we basically have two options. We can either hire employees to build an internal team of advertising professionals. On the other hand, we can hire the services of an external OKC advertising agency to plan the implement the advertising themes and campaigns on our behalf. We are slowly moving to the latter option of hiring professionals from outside to get the job done. This is perhaps because there are some obvious advantages in hiring third-party service providers. However, there are many advertising agencies and making the right choice is certainly a big problem. Here are a few things that one should bear in mind when it comes to choosing the right advertising agency from amongst the many.

Be Clear About Your Main Goal And Objective

This is one of the most important points to be kept in mind when it comes to selecting an advertising agency. You must be clear about your goals and objectives that you wish to achieve by hiring these professionals. The scope and definition of advertising are quite big and having a good product is just one part of the story. You must be sure about the targeted market segment, and you also should be reasonably clear about the mediums that you wish to choose.

Look For Agencies With Industry Specific Experience

You must try and hire only those agencies who have specific experience and expertise in the industry and business that you are in. This is because only such agencies will be able to know and understand the requirement well and offer both readymade and customized solutions. They will be able to focus your advertisements to the right category and group of customers failing which nothing much can happen.

Be Sure That They Are Committed

Your objective should always be to select an advertising agency that is fully committed to your specific needs and requirements. Whenever they plan an advertisement campaign, they should be able to interact with you regularly and perhaps on a daily basis and if needed many times a day. This is what makes a good advertisement great. Further, they also should be able to think out of the box and without that attribute not in place, it may not be possible to move well with your advertisement campaign.

Do Not Always Trust The Big Players

The size of your OKC video production agency has to be taken into account. While reputation and good name are important, it is always better to trust smaller and medium-sized players when compared to the big names. The big names may be suitable for those companies who have millions of dollars as advertisement budgets. For the smaller players, it would be better to go in for medium-sized advertising agencies who have been around for a reasonably long period of time and have the right experience and expertise.

Always Hire Them Full Time

There is no point in hiring advertising agencies on a piece-meal basis because you will not get the kind of results that you expect of them. It would always be better to go in for somebody who is ready to offer their services 24/7.

Contact US:

Beyond Theory

Address:
1460 N Mustang Rd Suite #114, 73064
Mustang,
OK
Phone: (405) 232-4444


How To Select Best Keyword For SEO Campaign For Free

How To Select Best Keyword For SEO Campaign For Free

If you are starting your business venture, it is natural that you should have a website to reach out to the public. But to make your website successful in the first place, you will need effective optimization. Search Engine Optimization helps your website to be ranked among the top search results. And this will translate to healthy traffic that you need the most at this juncture.

It is also well-known that for effective optimization, you need to know keywords that different search engines will track for proper indexing. For long, it has been believed that a website should be merely stuffed with keywords and tags. But experts now say that keywords need to be placed strategically within the context of the website. So, finding the right keywords is of utmost importance.

 Here are some tools that will help you with free keyword research for your business website.

    Google Keyword Planner Tool

 The Keyword Planner Tool is one that allows you to pick out and select keywords to fit your business category.

All you need to do is to enter your company name and specify the type of product and service you offer. Google Keyword Planner Tool will produce three types of keyword matches for you.

The first is a Broad Match, which refers to a broad segment of services or products. If you have a business offering plumbing repairs in New York City, the Broad Match for your website will be ‘plumbing repairs in New York’.

The second is a Phrase Match. This refers to a unique search phrase that one would enter when searching for plumbing repairs in New York City. For you, it would be ”plumbing repairs for houses in New York City”.

Finally, you get a third type of match called the Exact Match. This is exactly the search query that would lead to your website.

  1. SEMrush

 For more advanced and adroit free keyword research, you can use SEMrush. You can find out which keywords and search queries are trending on both Google and Bing to have a better idea of what will work best for you.

The Full Search Report feature also helps you to find out alternative queries that will help you target your website for more effective marketing on both engines. You can get a whole list of the 100 most popular keywords on each engine and also their synonyms and alternative options.

Long-tail keywords are used if someone wants to face less competition in getting ranked on search engines. SEMrush also recommends you long-tail queries and even assists you in formatting them for local databases for more reach.

If you wish to go a bit deeper and analyze what your competitors are up to, SEMrush allows you to probe further into their website pages and even the keywords that they are using for different engines and databases.

  1. SEO Chat

 For a more scientific and incisive approach to finding keywords, you will need SEO Chat. This is a whole assortment of SEO and web development tools for every entrepreneur to use when building and marketing a website. But its resources for keywords and tags deserve some special mention.

There is the Keyword Density Analysis that allows you to have an idea of just how many keywords do you need to have in the content of your website pages. It also gives you options and alternatives for keyword placement.

The Keyword Combination Tool is another feature that helps you with suggestions of different combinations of keywords and search queries. You can choose a combination of short-tail and long-tail phrases that will work on different platforms and engines.

The Suggestion Keyword Finder also lists down suggestions for the most likely keywords for your website.

 WordStream

 Finally, for online marketing with keywords, you can also use WordStream. Like SEO Chat, this is also a whole ensemble of tools and software products for digital marketing. The Free Tools have a lot to offer for free keyword research.

With the Free Keyword Tool, you can find out the latest keywords and search queries on different engines and platforms. You can also specify what keyword you want for your website. And you can also search if it will be valid for your industry or for the target region as well.


 

 

 

 

 

 

 

 

 

 

 

 

Renovating The Oklahoma Office

Renovating The Oklahoma Office

Renovating The Oklahoma Office For The Winter

oklahoma office gets updateWinter can be harsh on your office, especially your roof. About a quarter of the heat in your office is lost through its roof, so protecting your office from the elements like wind, snow, sleet, and hail might be the difference between a warm, comfortable office and a drafty, cold one. Even if you live in a climate where you don’t have to shovel snow, you still need to protect your roof from seasonal hazards. We hired an Oklahoma City roofing company to winterize the rooftop and get us prepared for winter rains and hail storms.

Regular routine check-ups of your roof are essential to maintaining its integrity. The older a roof is, the more work it will probably need, so you will first need to assess the age of your roof. A typical asphalt roof can last up to 20 years, but if you are missing any shingles or you lack insulation, you are losing heat through your roof, and it is costing you money. Another sign your roof is in need of repair is that the shingles are bucking and curling; this will definitely cause problems when winter comes. Watch, too, the valleys of your roof. If they are compromised, your roof may sustain leaks and cause excess damage. When you inspect your roof, or you have a licensed OKC contractor inspect your roof, make sure the flashing on the chimney is watertight, otherwise, this will be another area where water can seep into your office. An obvious sign of a roof problem is sunlight peering through the roof boards. Check your attic during the day for any signs of sunlight and for moisture in your attic; these are clear signs your attic is compromised and must be fixed before the winter sets in.

The best way to protect your office and family from the elements is to ensure the roof is structurally sound before any problems arise. Since heat rises, if your roof has any leaks or holes, the heat is escaping through these spaces, costing you lots of unnecessary money. It is important to check your shingles and to properly fix any lose or missing ones before they cause greater problems. You will also want to look closely at the shingles; over time the granules that compromise the shingles break down and allow sun, wind and snow and even bugs to infiltrate your roof. In addition to an annual assessment of your roof before winter time, you should check your roof after any major storm to determine the damage, if any. Even something as simple as a rainstorm can wreak havoc on your office.

What steps can you take to protect your roof when completing an inspection? Hire a tree cutting service in OKC to make sure the leaves and branches don’t pile up, causing debris to get under the shingles. Check your gutters and drains and remove the bunches of leaves that accumulate; this way water and ice won’t build up on the leaves, making your roof more susceptible to leaks and water damage. Do a thorough inspection of your roof’s trusses to make sure they are able to handle excess weight; in case you compile a lot of snow in winter. If you notice problems with leaks, holes, broken trusses, or wet insulation to name just a few, contact a contractor to rectify the small problem before it becomes a large problem. Addressing the issue before winter is ideal; finding out you have a structural roof problem in the dead of winter will likely be impossible to attend to until spring. By then, the problems could compound, costing you, even more, money than had you taken care of the issues before the bad weather.

While inspecting your chimney may not seem like an important element when assessing your roof, it is something you should check, as well. Check the flashing against the chimney and roof to see if it has cracks or is rusted; this could be an area for leaks. You may also want to have the chimney cleaned to prepare for the cold winter season.

There are many companies who offer an assessment of your office’s internal temperature and the amount of heat and cold that escapes through your windows, doors, and roof. This simple inspection can save you money all year long on energy costs, so it is important to conduct one before the snow and ice make checking out the roof a hazard. This assessment will let you know if your roof is properly insulated and ventilated, two key elements in a “healthy” roof. You may notice that one room in your office is hotter or colder than the others; this could be an insulation issue. When you have an office energy audit, you will be able to determine where your roof is lacking so that you can address how to fix the problem. Simply sealing and insulating your roof may help to eliminate drafts in your office.

You will also want to inspect inside your house for water stains, cracks in the ceiling or walls, or any obvious leaks. A spike in your heating and cooling bills will also be an indication that the heat/cold is escaping, potentially costing you thousands of dollars.

Contact your insurance company to see if they can help you with any expenses. They may pay for a preventative maintenance trip or possibly for some repairs. Each businesses insurance plan is different, so before you invest in costly work, make sure you know what they will cover if anything.

So before the winter winds start blowing, either hop up on that roof or better yet, pay an expert to take a good look at your roof. Remove excess debris and inspect the gutters, flashing, and shingles for any damage. Crawl in the attic space during the day to look for signs of daylight; if sunlight can get through, so can rain, snow and other undesirables. Check your trusses to make sure they are secure and your insulation for wet spots and potential problems. Assess your office from the inside to see if you have drafty spots in your office or signs of roof damage from the inside. Remember, the money you invest now in your roof will save you money on your energy bills all throughout the year!

READ MORE: Some of the amazing web design projects we will be taking on in 2018!

New Projects For 2018

Welcoming 2018 With A Bang!

application developmentThe new year should prove to be productive for our staff here. We have a handful of new projects that we are excited to launch and a batch of new clients we are excited to take on. For starters, we will be unveiling some new software that our clients will be offered. Most of our SAS solutions have been sold to other developers that also build websites. What we wanted to do in 2018 was bring the consumer (our clients) an arsenal of software tools to help them better market their websites online and give their customers various tools to help them better manage those relationships. Things like WordPress integrated client portals and backend software solutions for their clients to log in and book appointments or ask questions was something that was requested. So we came up universal solutions that all of our clients could use, something that could easily be installed as a WordPress plugin then activated and managed by the client. We will be offering management services to install and configure the plugins but to start in 2018 we will be launching them. One of our new client projects will be for a Chiropractic clinic similar to this site https://www.performancechiropractic.clinic/ where patients can log in and manage their profile including results as their back pain improves over the course of the months after treatment. Patients will be able to log in and use a rating system to express their pain levels so that the corresponding provider can better gauge the effectiveness of the chiropractic care being performed on the patient. There is also a towing company that will have a site similar to this Calgary towing company https://towtruckcalgary.ca/ that will have a mobile app developed for stranded users to log in and sees how close a tow truck is for dispatch. This will be especially convenient during the cold winter months when Calgary turns into a frozen tundra. 2018 is sure to ring in some exciting new projects and app development. We will keep you posted as we make progress and develop these new products. Software and automation is only becoming more of a necessity as our lives and devices demand it. Stay tuned as we update this blog more regularly in 2018.

Check Out Our Webdesign Deals of 2017 For 50% Off Before The New Year

Using The Redirection Plugin For WordPress: Tutorial.

Using The Redirection Plugin For WordPress: Tutorial.


From A quick video for a client. How to use the Redirection Plugin with UTM Tracking codes for WordPress. Internet Business Training with Paul Barrs

WordPress Tutorial 4 – Header And Footer Files

WordPress Tutorial 4 – Header And Footer Files


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In the fourth video of our WordPress tutorial series, I introduce you to the header.php and footer.php files, and we also add a few small styles to our theme.

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Lead Generation WordPress Tutorial

Lead Generation WordPress Tutorial


For more tactics and strategies go here:

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[ITA] – WordPress Tutorial – Creare Un Sito WordPress In Meno Di 60 Minuti

[ITA] – WordPress Tutorial – Creare Un Sito WordPress In Meno Di 60 Minuti

– WordPress Tutorial – Creare Un Sito WordPress In Meno Di 60 Minuti” upload_time=”2016-02-07T21:51:25.000Z” description=”In questo tutorial vi mostrerò come creare un sito WordPress completo in meno di 60 minuti. Vi mostrerò come creare un sito WordPress partendo dall’installazione” duration=”PT52M46S”]
In questo tutorial vi mostrerò come creare un sito WordPress completo in meno di 60 minuti.
Vi mostrerò come creare un sito WordPress partendo dall’installazione del prodotto e guidandovi attraverso tutti i passi necessari per gestire plugin, widget, creare pagine, articoli e menù, template ed impostazioni.

Introduzione 00:00
Prerequisiti 00:40
ORG vs COM 01:25
Installazione 04:29
Overview 12:57
Dashboard 14:46
Media Library 15:15
Modifica Header 18:09
Impoostazioni 23:02
Crea Pagina 27:11
Menù 28:58
Plugins 32:27
Crea Post 45:53
Widgets 48:51
Conclusioni 52:04

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How To Make A Portfolio Website Using WordPress (Photography Portfolio)

How To Make A Portfolio Website Using WordPress (Photography Portfolio)


How To Make A Portfolio Website using WordPress

Link to HostGator:
Coupon Code: SNAPS1PENNY (1st month hosting only 1 penny!)

This video will show you how to make a Portfolio Website using WordPress (using the Free “Snaps WordPress Theme”). I will personally guide you through everything you need to know, step by step.

If you like this WordPress Tutorial… Please “LIKE” the video here on YouTube, it would mean so much to me! 😀

In this tutorial we will be using the “SNAPS WordPress Theme”, which is a GREAT looking and Simple to Use “Portfolio” Theme which is great for Photographers, Logo and Graphic Designers etc…..and also, it’s 100% FREE for us to use!

Making a Portfolio Website with WordPress is SUPER EASY and I think that if you follow this tutorial, you will have NO PROBLEMS at all!

MorgueFile: (Free Images)

Subscribe to This Channel:

This Video URL:

My Website:

Contact Form 7:
Regenerate Thumbnails:
Simple Share Buttons Adder:
WP Smush:
W3 Total Cache:

The Times mentioned here are clickable and will bring you to that exact point in the video… You guys asked for a way to navigate through my videos… You got it!

00:00 Personal Introduction
Website Overview/Demo
Tutorial Check List
Signing up for Hosting & Domain Name (using HostGator)
Logging into what’s know as the HostGator “CPanel”
Installing WordPress using the CPanel
Signing into WordPress for the First Time
Changing Our WordPress Password
Changing The WordPress Theme
(We Are Using The “SNAPS” Theme)
Site Title, Tagline & Site Icon (favicon)
Theme Colours
Main Site Banner Image
Background Image
Deleting Demo Content (Page, Post and Plugins)
Adding Our “About Me” Page
Creating Clickable Links (Hyper Links)
Adding Our “Contact Me” Page
Turning Comments ON/OFF
Creating A Custom Menu
Installing Our Contact Form Plugin (Contact Form 7)
Adding Our Contact Form
Before we add our portfolio image posts
Installing and Using Regenerate Thumbnails Plugin
Changing Thumbnail Sizes to 236×315 pixels (Our Main Portfolio Images)
Adding Our Main Portfolio Posts & Images
Setting How Many Posts Show on Homepage
Creating Categories
Adding Categories to Posts
Creating Our “Categories Menu”
Changing Permalink Structure (URL)
Changing Our Footer “Widgets”
Adding Social Sharing Buttons (Simple Share Buttons Adder Plugin)
Installing and Activating WP Smush Plugin
TIP What to do if your changes don’t show up right away (W3 total cache plugin)
Congratulations – You Finished!

I really hope you enjoyed my video on how to make a portfolio website using WordPPress, and if you did – please feel free to leave a comment underneath letting others know what you thought and also Subscribe to this channel for more videos just like this one!

Just Click This Link To Subscribe to My Channel:

I release new WordPress Tutorials on here quite often.

Well anyway, I hope you LOVE your new Portfolio Website!

Until Next Time,
@MartieDread

PS
I am on Facebook, are you? I would love to see you there!

Some of the links on this page/in this video and the HostGator discount coupon given are affiliate links and coupons. This means I earn a small commission each time a purchase is made through one of the links or when my coupon is used against a purchase. This will NOT cost you anything extra but it DOES HELP support this channel and letsbuildwp.com so I personally REALLY appreciate it! Thanks, Martie”.

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Learn WordPress Tutorials – Parent And Child Categories

Learn WordPress Tutorials – Parent And Child Categories

In this video, you will learn:

Why you might want to use parent and child categories
Parent and child category examples
How to create parent and child categories
Editing existing categories and converting to parent or child